Roger is the Founder & CEO of PawTree, an innovative pet products company that develops customized nutrition plans for dogs and cats that has over 1,000 reps making a huge impact on the lives of pets in all 50 states. Prior to founding PawTree, Roger served as President and CEO of The Retail Products Group (RPG) manufacturing and selling pet products to retailers from 2005 to 2012. Before joining RPG, Roger gained business strategy experience with the Boston Consulting Group (BCG). During his tenure at BCG, he optimized growth strategies for multinational consumer goods and retail organizations, including two years working abroad in Paris, France. His prior work experience also includes positions at Walt Disney Imagineering in business strategy and KPMG LLP where he obtained his CPA. He served as the Chairman of the American Pet Products Association (APPA) from 2011 to 2013 and is currently on the board of APPA. He has formerly served on the boards of directors of PetSmart Charities and the Pet Industry Joint Advisory Council (PIJAC). He holds an MBA from Harvard Business School and a B.S. in accounting and a Minor in music from Brigham Young University, graduating summa cum laude. He enjoys spending time with his wife and three daughters; playing the drums; songwriting; public speaking to youth groups; and playing with Bella.