Certification Program

About the John C. Maxwell Certification Program

Are you tired of playing small?
Would you like your income to double?
Would you like to become that leader you wish to be?
What will your legacy be?

The John Maxwell Team is a unique group of people who have risen to the calling. They have taken a step to be side-by-side with the top leadership expert in the world, John C. Maxwell to grow, both personally and professionally and receive the knowledge, training, years of experience, the brand name use, and the life-long support, that is needed to become a top leader. We are not only comprised of coaches, teachers, trainers, speakers and professionals or, those looking to break into these influential industries, but people who simply want to make an impact at their job, or within their organization, or even just within their own family ... to become better leaders!

"Nothing replaces Access, Influence and Experience". The true value of becoming a certified John Maxwell Team Member is not only what John Maxwell brings to the Team, but also his teaching faculty, with years of hands-on experience and our entire Team of more than 20,000 members to date, who together, are making an impact on the world.

Click Here for details on the opportunity to join the Program.

Who Joins Our Program?

Any Type of Industry or Organization

Every industry or organization can benefit from great leaders. Anyone who receives this benefit of John's 40+ years of development of key leadership principles will add value to themselves and their profession. Click Here for more details.

Faith-Based People

People look up to and need leaders! For themselves and for their families. And, if you are not effectively communicating, you are not connecting with people within your church or community. Join us to grow yourself as a leader and to reap the benefits of John's effective coaching and public speaking training! Click Here for more details.


Develop one leader in your franchise and see everyone want to become that leader. We offer the leadership knowledge but also a system, including coaching, public speaking, sales and marketing training, that every franchise can benefit from. Click Here for more details.


If your calling is to teach or influence our Youth, or improve our school systems as a whole, then you need to become a great leader. Also, John's YouthMax program has been very successful and a great addition to the curriculum. Click Here for more details.


Looking to get your foot in that door of a major company to deliver their training? The Maxwell name brand will add that value to you. Not to mention speaker training skills and content already provided so you don't have to keep creating new material! Click Here for more details.

Real Estate

Real Estate is about sales. Sales is about communication. Learn how to communicate AND connect with people, and you will earn top dollar. And, not only will you become a better leader, but imagine the leadership training you can offer to others in your company? Click Here for more details.

MLM and Marketers

Grow yourself as a Leader, grow your downline, increase your income! Get the confidence and skills needed to do public workshops to attract more distributors! And, enjoy another MSI! Click Here for more details.

Individuals Seeking Personal Growth

This is about "leadership", nothing more, nothing less. Become a better father or mother, a better spouse, a top community, organization or church leader, a boss that invests in him or herself to improve a Team, a top leader of a country! Click Here for more details.

Military Personnel/Law Enforcement

To gain leadership knowledge, communication and public speaking skills, while in the Armed Services or Law Enforcement, or to have/develop a new career afterwards. Click Here for more details.

Corporate Leaders

To continue on your journey of growth, honing your skills to become that top leader you wish to be, and to add value to your Team at all levels. Click Here for more details.

Begin to Develop Your Influence Today.


  • Reason #1 Become more influential

    Become more influential and become a better leader of your own business – or for your employer, family, church or community organization.

  • Reason #2 Confidence, Credibility, Content

    By learning from and co-branding with John Maxwell, you’ll gain influence, become more successful and earn MORE money in less time. With the proven Maxwell Method content and systems, you’ll have all the confidence and credibility you need!

  • Reason #3 Live Support

    You’ll join because of John. You’ll be successful because you won’t be alone! We’re a global community of tens of thousands of top leaders, in every industry!

The proven Maxwell Method provides all the knowledge, resources, training and support you would expect from the top leadership training and development company in the world.

This advanced certification program contains 45+ years of influence and leadership know-how, from the heart of John Maxwell, that he ONLY teaches to his certified Team Members.

Through the proven Maxwell Method, John’s key leadership, entrepreneurship, speaking, coaching, selling and mindset principles come to life.

As your influence grows, you’ll become an even better leader, and, you’ll be able to share this knowledge adding value to others and impacting lives.

To deliver on the 6 sets of coaching/teaching manuals included with the Maxwell Method of Coaching, and, in addition to the three-day live International Maxwell Certification training event, you’ll receive 13 hours of video coach training:

  • One-on-one and group coaching skills
  • How to teach each lesson in the coaching manuals
  • How to set your coaching fees
  • Training workbook guide to go along with the coach training videos

In addition to the three-day live International Maxwell Certification event, you’ll receive 5 hours of video sales training on the Maxwell Method of sales, including:

  • Telephone/Email introduction skills
  • Cold calling skills
  • Networking skills
  • Obtaining referrals
  • Sales scripts
  • Client discovery sales questions
  • Closing skills
  • Coach, teach and speak to any individual, to any company, and to any organization, anywhere in the world, using the proven Maxwell Method including John C. Maxwell’s curriculum, products, and books.
  • Receive Maxwell’s coaching manuals, speaking scripts, workbooks, PowerPoint presentations, and facilitator’s guides.
    And, unlike any other program, you will always keep 100% of what you earn, and could even receive business opportunities right from the Team!

To deliver on the Maxwell Method of Speaking, you’ll receive six sets of speaking scripts, keynotes and PowerPoints. In addition to the three-day live International Maxwell Certification training event, you’ll receive a 6 hour speaker training workshop on:

  • Presentation training
  • Technique training
  • How to set your speaking fees
  • Speaking event coordination and best practices
  • Training workbook guide to go along with the speaker training videos
  • Full access to MarketSmart, a comprehensive, multi-module marketing system developed exclusively for members of The John Maxwell Team
  • Entire video presentation on how to market yourself and build a profitable speaking and coaching business
  • Product and program bundling and pricing
  • 2 one-hour tele-seminars on best position techniques available with Social Media
  • How to develop your audience
  • Up close and personal with John C. Maxwell
  • Experiential, hands-on skills training
  • Small group breakout sessions
  • Best practices to coach, train and speak, including delivery of actual presentations
  • Best practices on use of all material
  • Ability to network with your peers and collaborate on ideas and opportunities
  • Meet your new, life-long family

Enjoy the Power of Association With
World Renowned Leadership Authority, John Maxwell


About John C. Maxwell

  • Chosen as the world’s most influential leadership expert by Inc. Magazine

  • Voted “#1 Leader in Business” by the American Management Association

  • His organizations—The John Maxwell Company, The John Maxwell Team, and EQUIP—have trained more than 6 million leaders on every continent and in every nation

  • #1 New York Times bestselling author, coach, and speaker

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